When we discovered that T-Mobile’s 5G network would reach over 300 million people six months ahead of schedule, we had to celebrate. But with every wireless carrier touting their 5G achievements, we needed a way to break through to help consumers understand why T-Mobile has the best 5G network.

How? By toasting to our success with the creation and sales of our very own, limited-edition branded gin and ginger beer. And to kick things off, we partnered with celebrity mixologist and Vanderpump Rules star Tom Sandoval. The internet blew up and everyone was talking about us. Including Jimmy Fallon and Ryan Reynolds.

Results:

• 457 media placements with a reach of 70.1 million, including The Tonight Show with Jimmy Fallon

• Food and Wine: “Is there a better use for your T-Mobile data plan than to view T-Mobile cocktail recipes?”

• PC Mag: “I'm drinking it at 11 a.m. as I write this. I love my job.”

• 2.9k social mentions with 167.7 million impressions

• 180+ custom mixology kits provided to media

• 5Gin and 5Ginger Beer Sold Out in 2 hours